Netflix has taken another major step in reinventing how we watch our favorite series and movies. In mid-2025, the streaming giant began rolling out a completely redesigned interface for Smart TVs and streaming devices. This change isn’t just cosmetic, it reshapes how users explore, discover, and enjoy Netflix content.
Let’s dive into what’s new, why Netflix made these changes, and how the experience feels on STRONG streaming boxes.
Why Netflix Changed Its Interface
For years, Netflix’s layout has been familiar: a vertical menu on the left, long horizontal rows of content, and a carousel at the top. But as streaming habits evolve, Netflix recognized a need for a more intuitive and immersive design.
The company’s goal with this update is simple: help users find something to watch faster. With thousands of titles available and more personalized recommendations powered by AI, the old interface often felt cluttered. Netflix wanted to reduce friction, improve discoverability, and create a more cinematic browsing experience.
This redesign also aligns with how people now use Netflix, mostly through Smart TVs and streaming boxes, where remote-based navigation requires clarity and simplicity.
What’s New: A Closer Look at the 2025 Netflix Experience
The new interface introduces several notable changes that reshape the browsing experience:
- A redesigned top navigation bar: The old sidebar is gone. Instead, users now see a sleek top menu with key tabs such as Search, Home, Series, Movies, My Netflix, and Games.
- “My Netflix” hub: This is a personal space that combines My List, Continue Watching, and Reminders into one intuitive hub. It highlights what’s most relevant to each user at a glance.
- Smarter, real-time recommendations: Netflix now adjusts its suggestions dynamically based on your recent viewing and browsing behavior.
- Larger, more visual tiles: Titles now appear with bigger thumbnails and richer previews. When you highlight a show or film, key details, description, awards, ranking now appear instantly.
- New contextual labels: Categories like Trending Now, #3 Movie This Week, or Recently Added make it easier to spot what’s popular or new.
Overall, the new layout feels more visual, more responsive, and designed to keep you engaged, especially on big screens.

User Reactions and First Impressions
As with any major redesign, reactions have been mixed. Many users praise the modern look and ease of navigation, noting that it feels smoother and more personalized. The “My Netflix” tab in particular has received positive feedback for simplifying access to ongoing shows and personal recommendations.
However, others miss the old left-hand menu, saying the new layout can feel less efficient when quickly browsing multiple genres. Some users also mentioned that the larger tiles reduce the number of visible titles at once, a trade-off between aesthetics and browsing speed.
Netflix appears to be actively monitoring user feedback, with minor interface tweaks expected as the rollout continues globally.
Watching Netflix on STRONG Streaming Boxes
STRONG streaming boxes provide an excellent way to experience Netflix’s refreshed interface. Fully compatible with the 2025 redesign, they deliver a smooth and stable streaming experience on both HD and 4K models.
Users who value stability and flexibility benefit from STRONG’s Android TV ecosystem, which keeps Netflix — along with other popular streaming apps, up to date while maintaining strong performance and fast app switching.
The new Netflix layout feels right at home on STRONG devices:
- The remote-friendly top menu makes navigation effortless.
- “My Netflix” integration allows you to jump straight into your saved shows.
- The hardware handles large visual previews fluidly, even when multitasking between apps.
In short, STRONG streaming boxes let you enjoy the best of both worlds, Netflix’s modernized experience and STRONG’s proven reliability.

Netflix’s 2025 redesign marks a new era for the platform. By refining how users explore content, the streaming leader reinforces its position at the center of home entertainment. The cleaner layout, smarter recommendations, and personalized hub make it easier than ever to find something worth watching.
And for those using STRONG streaming boxes, this new interface integrates seamlessly, offering an optimized and enjoyable experience.
The message is clear: Netflix is evolving with its audience — and STRONG devices are ready to deliver that experience with speed, clarity, and comfort.





