Berlin, Germany, 4 September 2026 – Every year, the IFA show is a key event for STRONG. Not only to show our new products, but also to give a preview of the innovations to come.
2026 marks a turning point in STRONG’s history, as it is in September that STRONG will begin celebrating its 40th anniversary in Europe.
Over 20 new products to mark the anniversary
To commemorate this anniversary, STRONG is announcing more than 20 new products, with a large number of EXCLUSIVE innovations.
Streaming devices
- LEAP box – 4K Google TV with AI
- LEAP stick – 4K Google TV with AI
UHD satellite receivers
- Numerous models specific to EU countries
TV
- I472 series – 12 Volts Google TV
Videoprojectors
- MIRA X2 – Google TV videoprojector
- LYRA – Mini videoprojector
5G+ solutions
- HOPI – 3-in-1 mobile solution
- AIRSPOT – 5G+ mobile Wi-Fi
- AIRHOME – 5G+ Wi-Fi 7 router
Wi-Fi solutions
- UNIVERSAL Wi-Fi REPEATER
Wired solutions
- PoELINK – 15 W PoE wall plug
A major partnership with Google Home
With AI at the centre of our development strategy, STRONG was logically one of the first approved retailers for Google TV devices powered by Gemini. This multiplies the capabilities of our existing ENTERTAINMENT range, such as streaming boxes, sticks, videoprojectors and TVs. We are now set to assert our leadership in this field with an additional and crucial partnership.
SKYWORTH DIGITAL GROUP, our parent company, is among the first to sign an OEM agreement with Google Home.
As part of this strategic partnership, SKYWORTH DIGITAL GROUP will develop and bring to market several products designed with Google Home to perfectly meet the expectations of EU consumers. This will position STRONG as an undisputed leader in the new era of AI-based smart home solutions.
“This collaboration with Google will accelerate STRONG’s transformation. Together with SKYWORTH, we will not simply deliver AI-assisted entertainment, but also redefine what a consumer can expect from a connected home,” said STRONG CEO, Charlie Zheng.
STRONG AI HOME
Our NEW STRONG AI Home product range, powered by the new Gemini integration programme within Google Home, answers the expectations of the connected home through a set of next-generation devices that take home security to the next level and simplify everyday tasks:
- Indoor and outdoor cameras
- Video doorbells
- Speakers
STRONG plans to launch its first devices in 2027, with new models arriving progressively.
“We are very proud of our long-standing partnership with Google. The name of our new AI HOME range alone reveals the key consumer benefits: entering the new era of the smart home by harnessing the power of Gemini AI to make every home simpler, smarter and more practical”, said Lionel Paris, Senior Marketing Director at STRONG EU.
One vision across the portfolio
By expanding its product ranges in this way, STRONG continues to assert its vision of innovation:
- Redefining the smart home experience with AI HOME
- Equipping every home with ENTERTAINMENT products that are reliable and easy to use
- Ensuring seamless connectivity, at home and on the go, with NETWORKS solutions
- Securing the home and the office with our range of cameras
About STRONG
A major player in the receiver market since 1986, STRONG has never stopped broadening its offering to meet the evolving needs of its customers. With over 40 years of experience, and acquired by Skyworth Digital Group in 2015, the brand has continuously reinvented itself and now offers a complete range of streaming solutions and connected home products that meet the expectations of today’s consumers.
STRONG offers 4 main product categories:
- STRONG AI HOME: cameras, video doorbells and speakers with artificial intelligence features that redefine the smart home experience.
- STRONG ENTERTAINMENT: streaming boxes and sticks, receivers, videoprojectors and televisions designed to deliver an ever richer streaming experience.
- STRONG NETWORKS: a range covering most networking technologies, with all the solutions needed to stay connected at home and on the go.
- STRONG SECURITY: a variety of smart video surveillance camera solutions as well as professional NVR systems fitted with dome and turret cameras.
STRONG pursues its unchanged vision: enabling every home to enjoy reliable and easy-to-use ENTERTAINMENT products, while guaranteeing smooth connectivity, at home and on the go, thanks to its various NETWORKS solutions — all backed by a 4-year warranty.
With its European headquarters based in France, STRONG operates across Europe through local subsidiaries that adapt to the specific characteristics of each market. The group relies on dedicated sales, marketing, logistics and after-sales teams. Present in 25 European Union countries, the group benefits from a solid distribution network and recognised expertise.
This 40th anniversary is not only a celebration of our history. It is also an opportunity to honour the relationships we have built, the major milestones we have passed and the exciting opportunities ahead of us.
As STRONG opens this new chapter in its history, the brand remains fully committed to innovation, quality and growth. With new technologies, new partnerships and new ambitions, the future of STRONG looks more promising than ever.